Alexandra Bell

Chief Financial Officer

Alex Bell is the chief financial officer of Genuine Athletics & Rehabilitation and has been a driving force behind the company since day one. Working alongside her husband, Jason, she has played an instrumental role in helping grow Genuine Athletics from a small personal training business into the multidisciplinary health and performance facility it is today.

With a strong passion for health, wellness, and community, Alex has helped shape the values and culture that continue to guide our team and client experience. Her leadership behind the scenes ensures the organization remains focused on delivering exceptional service while continuing to grow and evolve.

Outside of the business, Alex is a devoted mother to their two children, Fira and Tyson, with a third child on the way. Balancing family life with the demands of a growing organization, she exemplifies the same dedication, resilience, and commitment that Genuine Athletics strives to inspire in its clients every day.

Whether she's overseeing the financial health of the company, supporting the team, or helping shape the future of the organization, Alex remains deeply committed to the mission of helping people look, feel, and perform their best.