Jason Bell

Owner & Performance Coach

Jason Bell is the Founder of Genuine Athletics & Rehabilitation, an integrated health, fitness, and performance facility based in South Surrey, British Columbia, serving clients throughout the Surrey and White Rock community. He established the company in 2017 after leaving the corporate big-box gym industry with a vision to create something different — a community-driven environment where personal training, rehabilitation, and high-performance coaching work together under one roof.

Jason began his independent journey by subleasing space from local gyms while building his client base and developing the foundation for his long-term vision. By 2019 he had begun mentoring and developing a team of personal trainers, preparing for the launch of his own facility. That vision became reality in 2021 with the opening of Genuine Athletics in South Surrey, offering professional personal training, strength and conditioning, and athletic development services. In 2022, he expanded the company by launching Genuine Athletics & Rehabilitation, integrating allied health services including Physiotherapy, Registered Massage Therapy, Chiropractic Care, Naturopathic Medicine, TCM Acupuncture, Kinesiology, Counselling, and more, creating an 8,000 sq. ft. health, rehabilitation, and performance hub dedicated to helping individuals move better, recover faster, and perform at their best.

Jason has been recognized nationally and locally for both his coaching and entrepreneurial leadership. In 2019 he was named one of Canada’s Top Trainers by IMPACT Magazine, and in 2021 he was recognized as one of BC’s Top 30 Under 30 Business Leaders by the South Surrey White Rock Chamber of Commerce. Under his leadership, Genuine Athletics & Rehabilitation has quickly established itself as one of the premier health, rehabilitation, and personal training facilities in Surrey, earning awards such as Best Personal Trainers in Surrey (Canadian Choice Awards & Consumer Choice Awards) and Top Clinic in Surrey by PainHero within its first few years of operation.

Jason’s passion for strength training and athletics began at an early age. Growing up playing football, rugby, and baseball, he completed his first gym workout at just nine years old at his local recreation center. His athletic career would eventually span multiple strength sports, where he set several provincial and national powerlifting records across three weight classes. He has also competed in bodybuilding, Olympic weightlifting, and CrossFit before transitioning to strongman, where he won the title of BC’s Strongest Man in 2022 and placed 2nd at the Canadian National Championships, earning his Canadian Strongman Pro Card.

Through his athletic and professional career, Jason has coached a wide range of individuals, including youth, collegiate, and professional athletes, as well as high-profile celebrity actors and musicians. Today, retired from competition, he focuses on continuing to grow Genuine Athletics & Rehabilitation, mentoring his team of coaches and practitioners, and building one of Canada’s leading integrated health and performance facilities. Outside of work, Jason enjoys spending time with his wife, Alexandra, and their children.

13 Years of Personal Training Experience
Celebrity actor and musician fitness consultant and trainer
ACE Certified Personal Trainer & Sports Nutritionist
Precision Nutrition Sports Nutritionist
Pain Free Performance Specialist Certified (PPSC)
Orka Performance Plinth to Podium Certified
BCPTI Nashfit Level 1, 2 & 3
Dotfit Certified Nutritionist
Infofit Upper & Lower Limb Corrective Exercise Specialist
Infofit Certified Sports Nutritionist
Agatsu Kettlebell Level 1
TRX Suspension & Rip Trainer Certified
Functional Bulgarian Bag Certified
Trigger Point & Hyperice Percussion Therapy Certified
Prepare to Perform Level 1 & 2
BCPA Provincial Record Squat, Deadlift & Total 2016/ 2017/ 2018
Kelowna Classic Bodybuilding Championships 2nd Place 2017
Gord Pronick Invitational - Best Lifter in Western BC 2018
BCWA Island Invitational Olympic Weightlifting 2nd Place 2019
CPL National Record Squat, Deadlift & Total 2019
BC Strongest Man - Strongman Corporation 2022
Canadian Nationals - Strongman Corporation 2nd Place 2022 (Pro Card)