Jason Bell

Owner & Performance Coach

Jason Bell founded Genuine Athletics in 2017 after leaving the corporate world of big box gyms. Starting his independent personal training journey by sub-leasing gym space from a variety of local gyms as he grew the company and prepared to chase his dream of opening his own gym. In 2019 Jason began hiring and mentoring Personal Trainers in preparation to take the next step of his vision of the company. Opening the first Genuine Athletics location in South Surrey in 2021 before establishing the Rehabilitation side of Genuine in 2022 by adding a variety of allied health services such as Physiotherapy, Registered Massage Therapy, Chiropractic Care, Kinesiology, Counselling and more. An 8000sqft second floor commercial haven for everything health, wellness and performance.

Recognized as one of the Top Trainers in Canada by IMPACT Magazine in 2019 and one of BC’s Top 30 under 30 Business Leaders by SSWR Chambers of Commerce in 2021 for his work with Genuine Athletics & Rehabilitation. Jason not only has a proven track record in health, fitness and business development but has managed to position Genuine as one of the premier leaders in the industry. With Genuine achieving a plethora of awards such Best Personal Trainers in Surrey by Consumer Choice Awards and Top Clinic in Surrey by Pain Hero’s to name a few in the first 3 years since opening his very own facility.

Jason's passion for health and fitness began at a very young age. Growing up playing Football, Rugby and Baseball, his first gym workout was at only 9 years old at the local recreation centre. Fast forward many years later, Jason formerly broke multiple Provincial and National records in Powerlifting in three weight classes. Competed in Bodybuilding, Olympic Weightlifting and Crossfit before transitioning to Strongman where he won the title of BC's Strongest Man in 2022, placing 2nd at Nationals earning his Canadian Strongman Pro Card. These athletic accolades lead to the opportunity to work with a variety of youth, collegiate and professional athletes as well as celebrity actors such as Ryan Hurst (better known as Opi from Sons of Anarchy) and more. Now, retired from sport Jason has switched his focus to building the business and spending quality time with his two children and beautiful wife Alexandra.

• 12 Years of Personal Training Experience
  ACE Certified Personal Trainer & Sports Nutritionist
  Pain Free Performance Specialist Certified (PPSC)
  Agatsu Kettlebell Level 1
  TRX Suspension & Rip Trainer Certified
  Trigger Point & Hyperice Percussion Therapy Certified
  BCPA Provincial Record Squat, Deadlift & Total 2016/ 2017/ 2018
  Kelowna Classic Bodybuilding Championships 2nd Place 2017
  BCWA Island Invitational Olympic Weightlifting 2nd Place 2019
  CPL National Record Squat, Deadlift & Total 2019
  BC Strongest Man - Strongman Corporation 2022
  Canadian Nationals - Strongman Corporation 2nd Place 2022